Description: This is a Logo design for my photography business. The top one is the original. The middle one is a greyscale of the first and the last one is a white version on a flat color background.
Process (Programs, Tools, Skills): First I looked up some designs made by people on the web. I really liked the concept of the shutter icon. So I found a good image and inserted it into Adobe Illustrator. I then traced it. I made the appropriate shapes using the pen tool. After I made one of the triangles of the shutter I just duplicated it 5 more times. I then found a nice font and put my name and “Photography” at the bottom. I made sure I had good alignment and gestalt in the Logo.
Message: The message of the logo is the brand of my photography and design business.
Audience: My audience is anyone that wants to hire a photographer for almost any occasion. The general public, maybe ages around 15-35.
Top Thing Learned: The top things I learned was how useful vectors can be in designing images in Adobe Illustrator. I also learned about choosing a color scheme that goes with the font and is attractive to the eye.
Color Scheme and Color Names: Teal, Monochromatic color scheme.
Title / Body Font Names & Categories: Dolce Vita, Slab Sans Serif font.