Project 8: Brochure


Inside:Screen Shot 2016-07-09 at 7.52.37 PM.png

Back:Screen Shot 2016-07-09 at 7.54.06 PM.png

  1. Description: This is a brochure I made for a made up sunglass company.
  2. Process (Programs, Tools, Skills): I first gathered some images based on my idea of making a sunglass company brochure. I tried to gather some images where the eyes of the people were directed towards the front/middle of my main images both on the front and in the inside of my brochure. I placed them all on InDesign. Then I made some text boxes and then I placed my original body copy. I used an indent paragraph style for my body copy. I then made my logo. Everything looked really modern and “clean” so I decided to go with a simple logo. I thought the overlap on the logo was great for this. I made the logo in Adobe Illustrator. I then placed it into my InDesign spread. I made sure everything was placed correctly so that when I folded it, it would be alright. I used the opacity tool for the back text box to make it easier to read as well.
  3. Message: The message is to advertise a Sunglass company that I made to consumers.
  4. Audience: Preferably young adults to middle aged. 18-40 years old.
  5. Top Thing Learned: I learned a lot about planning and organization in this project. Having everything laid out perfectly so that the fold could be perfect was tedious to measure.
  6. Color scheme and color names: 
  7. Title Font Name & Category: BovenoCF, Slab sans serif font.
  8. Copy Font Name & Category: Minion Pro, Serif font.
  9. Word Count of copy: 243 words
  10. Thumbnails of Images used:  

  11. Sources (Links to images on original websites in order shown…)

2 thoughts on “Project 8: Brochure

  1. Really great Logo Heleman! It’s my favorite part of your design. It’s modern but still very legible. I think your design is also spot on with your target audience. Before reading your text, I guessed young adults between 20-30 was your target market. Your inside image is my favorite, I really like the gray scale with the pop of color in the glasses. it’s really catchy. Good job!

    Check out this brochure:

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